AdvoCare Connect – WordPress Website and Content

At AdvoCare (a growing B2B/B2C consumer products leader) I was responsible for innovating, guiding and executing executive, internal/external and crisis communications, public relations, web development, SEO, lead generation, email marketing, influencer campaign management, content development and marketing, and organic/paid social media.

Recognizing the need to optimize content and communications for consumers and distributors, I consolidated 4 websites into one strategic communications hub, AdvoCare Connect. The result was a resounding success:

• 1M+ website visitors in its second year
• 50k subscribers
• 200+ articles
• 60% increase in organic search traffic