Writing Samples

You’ll find some writing/project samples below. Please keep in mind each is created in a deliberate brand voice and targeted at brand personas, and my work for you would obviously be tailored to the your individual brand and goals. The AdvoCare examples have a lighter tone for the health and wellness space, but you’ll notice the difference in the Corsearch examples which are tailored toward the trademark legal community. Please note that changes to website, platform or theme may have, in some cases, changed the appearance/formatting/linking of these posts since their original publish dates. Happy to answer questions on any item.

Press Releases

AdvoCare Honors Teachers During Teacher Appreciation Week
Corsearch Acquires Principium Trademark Watch And Domain Services Businesses

Corsearch Knowledgebase

Trademark Search Service & Reports: Corsearch Reviews What To Look For
Hemp/Cannabis/CBD Trademarks: An Interview With Evoke Law’s Mary Shapiro and Nicole Syzdek
6 Key Features of a Comprehensive Trademark Search Report (with teaser animation for social media I wrote and produced)

AdvoCare Connect

These first three links are the top traffic-producing AdvoCare articles to-date, capitalized on during the pandemic. I created them to attract at top-of-funnel, and drive toward purchase conversion. The first has been a primary driver of the 24-Day JumpStart product package, the second one has been a primary driver of the 24-Day JumpStart Facebook Group (which leads to purchase).

10 Fitness Facts You Need to Know
Exercising At Home: 15-, 30-, and 45- Minute Circuit Workouts
AdvoCare’s 5 Pillars of Wellness

24-Day JumpStart Guidebook – provided copy, sourced diet/medical resources, edited
Shareables and Infographics – created to assist Distributors and Professional Services with their promotions.
Go MEs Product Launch, Distributor Training (Article, Video, Shareable Infographics)
The All-New MNS – Distributor Training (Article, Videos, Shareable Infographics)
Rock ’n’ Roll Running Series Underway With Official Energy Drink Spark