Corsearch – Website Redesign and SEO Optimization

At Corsearch (an international trademark services provider) I was responsible for internal/external communications, public relations, web development, SEO, lead generation, email marketing, content marketing, and social media. To grow website traffic and lead generation, I orchestrated the budgeting and redesign of the multi-language Corsearch.com website. I sourced, contracted and managed the international web design agency, created and managed website content including copy, graphics, photo and video, and led site testing and ongoing enhancements. Some key activities/results:

  • I re-imagined the website visitor path resulting in a 900% increase in lead generation.
  • Included developing structured analytics, site goals and the CRM connection for conversion tracking and reporting.
  • Created and executed owned, earned and paid content campaigns designed to drive traffic to the Corsearch.com website and convert to leads for sales.
  • Led SEO keyphrase research, website optimization and content strategy resulting in 60% increase in organic search traffic in 6 months.
  • Transitioned to new email client saving company $24k/year, developed GDPR-compliant list management practices, and increased open rates by 40%.
(Please note – website has since been refaced)